Riverstar Casino Terral
Nice new casino in Terell, Oklahoma This casino is new and having a great promotion on free play offer this month and March. Although, I personally did not hit on any machines I played, I saw some others that did, they have a bar in the middle and a restaurant that serves good food. There's no hotel which would be. Feb 14, 2020 The Riverstar Casino: Extremely Rude Staff - See 21 traveler reviews, 2 candid photos, and great deals for Terral, OK, at Tripadvisor.
The Comanche Nation is heading to court next week in hopes of derailing a rival casino that has already opened its doors near the Oklahoma border with Texas. The Comanches say they weren't adequately consulted before the Bureau of Indian Affairs, on the last full day of the Obama administration in January 2017, approved a land-into-trust application for Chickasaw Nation. The decision enabled the Chickasaws to open RiverStar Casino in Terral, just a few miles from the state line. “I think it is the greatest economic fraud visited upon the Plains tribes since the allotment period of the late 19th Century,” Richard Grellner, an attorney for the Comanches, told POLITICO. “I don’t like the word fraud but fraud is what it was. I think their economic opportunity was taken away.” Indianz.Com published the deed for the Chickasaw Nation's acquisition shortly after the BIA made the decision. But the official notice wasn't made public until July of 2017.WE ARE NOW OPEN!!! That's right, The Riverstar Casino is open for business! We've got a seat waiting for you -- hope to see you soon! pic.twitter.com/CE5Oa0hvec
Riverstar Casino Terral Oklahoma
— The Riverstar Casino (@The_Riverstar) March 1, 2018 'The record shows the Chickasaw broke ground at Terral in May 2017, some three months after the land was taken into trust, and two months before any notice appeared in the Federal Register,' the Comanche Nation wrote in an opening brief to the 10th Circuit Court of Appeals. The case is before the 10th Circuit after a federal judge rebuffed the Comanches. The decision said the tribe was unlikely to succeed on the merits of its claim against the federal government. The Trump administration has not wavered from the Obama-era approval of the Chickasaw Nation application. A brief filed by the Department of Justice in April said the BIA took public comment and engaged in all the consultation required under the law. “Everything we have done is lawful,” Stephen Greetham, senior counsel for the Chickasaw Nation, told POLITICO. “And more importantly was the act of a tribal government acting within its own sovereign boundaries.” The Chickasaws are not named as a defendant in the lawsuit and can't be included without their consent due to sovereign immunity. The tribe has not attempted to intervene either. The 10th Circuit will hear arguments in Denver, Colorado, on September 26. The case is before a panel of three judges: Carlos F. Lucero, Monroe G. McKay and Scott M. Matheson, Jr. The RiverStar Casino opened on March 1. The facility is part of the Chickasaw Nation's large gaming empire -- the tribe owns more casinos than any other in Oklahoma or in the United States. Feds accused of stacking deck for Chickasaw gaming empire (POLITICO September 18, 2018)Kiowa Casino
Land Acquisitions; The Chickasaw Nation [Willis Site] (July 18, 2017)Comanche Nation citizens warned of big hit from rival Chickasaw Nation casino (April 23, 2018)
Comanche Nation sees setback in effort to stop new Chickasaw Nation casino (November 15, 2017)
Comanche Nation sues over last-minute approval of Chickasaw Nation casino (August 21, 2017)
Oklahoma tribes won casino approvals on last day of Obama administration (July 19, 2017)
Chickasaw Nation breaks ground on $10M casino by Texas border (May 25, 2017)
The Riverstar Casino is an entity of the Chickasaw Nation that opened in March 2018. It is located south of Terral, Oklahoma and just north of the Red River at the Oklahoma-Texas border. The Riverstar offers more than 600 electronic games, a selection of table games, a restaurant, a bar and a small boutique.
Challenge
Koch Comm was tasked with developing a digital-first marketing approach for the property and utilizing available data and channels to engage audiences digitally, rather than focusing on traditional marketing efforts. Koch Comm’s challenge was to launch a website and digital media efforts while the property was in the midst of construction. Much of the necessary information about the property – including the type of games and promotions – was not available. As a new casino, lead generation was crucial to identify new audiences, recruit patrons to join the loyalty program and distribute information to the public and media. Efforts during the grand opening period included website creation, email automation, social media, paid digital advertising, public relations and overall management of the digital marketing ecosystem. This allowed Koch Comm to leverage multiple channels of information to educate the public, reach target audiences and generate leads before and during the grand opening festivities.
Strategy
After meeting with the client to gather information and define goals, Koch Comm held several internal brainstorming sessions, relying on team members with different strengths who could identify as many angles, ideas and strategies as possible. A comprehensive digital media launch strategy was developed and, relying on graphic designers and content specialists to research, visualize and cast a creative vision, the Koch Comm team began to design and build the website.
To achieve the client’s goals and establish a unique user experience, several non-competing industry leaders’ websites were considered for inspiration. Everything from the selection of the content management system and mobile responsiveness to the colors used on the site were considered through the lens of a digital-first marketing perspective. Landing pages, calls to action, website content and navigation were all optimized to create a cohesive experience as users would navigate the site entering from social media, paid digital advertising, email and other channels.
Simultaneously, Koch Comm established social media pages for the casino and began to create content focused on reaching known casino gamers in the area, creating brand awareness and distributing timely information about the progress of construction and grand opening details. The social channels were used as both a public relations tool and an opportunity to grow a community of support for the new casino. Through targeted social content to known gamers and the creation of lookalike audiences, Koch Comm was able to drive traffic to the new website when it launched and generate leads for the property before it opened. Koch Comm’s search engine marketing (SEM) efforts were aligned with these same goals and assisted in recruiting employees as well.
About two weeks prior to the grand opening, Koch Comm began an integrated digital campaign which targeted individuals in the area with social ads indicating they had a free play offer available to them. Then, they were directed to provide their information in a mobile-optimized landing page and, upon the casino’s opening, a personalized offer was deployed via email. The incentives sent via email drove potential customers to the property during the grand opening festivities and required recipients to join the loyalty card program to redeem. To measure the success of the campaign, at the grand opening, all offer redemptions were tracked by the casino and reported upon by Koch Comm. The email addresses collected from this campaign, social media lead-generation ads and SEM efforts were all then included as the initial audience in the casino’s ongoing email automation program following the grand opening.
RESULTS
The partnership between Koch Comm and The Riverstar Casino resulted in a successful launch of the website, social channels, paid digital advertising and email automation. Specific successes from the grand opening period included developing a beautiful, mobile-first website that launched on time, creation of multi-channel and replicable lead generation processes, successful dissemination of the casino’s grand opening information, and increased brand awareness and engagement with target audiences in a new market.
Because of Koch Comm’s years of experience in the gaming industry, the full scope of the team members’ knowledge of casino clients was utilized to create a comprehensive digital ecosystem. By establishing goals, benchmarks and expectations in the beginning, Koch Comm was able to show a return on investment and/or ad spend for many efforts and build a website that aligned with the digital strategy. After the grand opening period, digital efforts were realigned with the property’s ongoing and long-term goals, and Koch Comm continues to drive strategy and execution for all of The Riverstar Casino’s digital marketing efforts.
Additional campaign results included:
- Number of impressions attributed to grand opening campaign: 1,866,419
- Number of web visits attributed to grand opening campaign: 44,604
- Number of loyalty card registrations: 6,649